Why green is the new black

20 November 2018

More and more companies are taking a stand against Black Friday, the busiest shopping day of the year due to big sales and equally big marketing campaigns.

The reason for this lies in the fact that the Black Friday ‘ideal’ has become obsolete, since it perpetuates the problem of extreme unsustainable consumption. Anyone who is looking to the future knows better. After all, it’s not a good deal if you don’t need it!

Healthy Seas is overjoyed that some of our partners are among those companies that are not putting on grand sales to lure in information overloaded consumers, but instead are donating proceeds to our environmental initiative.  Take WoodLikeOcean (WDLK) for example whose marketing campaign is so bold, the brand is actually charging more on Green Friday and giving that extra 20% to Healthy Seas.

Mauricio Palma, co-founder of WDLK says:

Our planet is facing a serious waste problem. Our over-consuming and throw-away mentality are only making the problem worst. We need to pay better attention to the manner we consume goods and be very critical with the products we purchase. Let’s use these dates to contribute to creating a healthy planet and spread awareness around our environmental issues.

Healthy Seas would also like to thank LaniusScampi and others who have pledged to donate proceeds from their sales. We hope that shoppers will choose these brands on November 23rd, aka “Green Friday”, to send a message of hope to our blue planet!



Related Post

18 Dec 2018 Blog, News, Press

Just in time for the holidays, we are delighted to announce our new partnership with Associated Weavers (AW). AW is a European manufacturer of tufted carpet with production plants in Belgium and the Czech Republic and was inspired by Inuit mythology and the legendary Sedna, Queen of the Sea, for its newest product: the soft, luxurious and […]

Read More
Photo by: Michelle Taylor
Dragon Bay, part of the Molinere-Beausejour marine protected, Grenada, Spain.
"This little sun anemone shrimp was about half the size of my pinkie, and yet his importance in the world is as great as a blue whale. I think it’s really important people know that the small stuff is awesome too."
29 Nov 2018 Blog

In the past year, we had the privilege of being involved in 2 missions whose aim was not only to clean up the sea of lost fishing gear, but also to promote the need for the establishment of Marine Protected Areas (MPAs) in Santorini (Greece) and the Aeolian Islands (Italy). Well-managed, well-sized, well-protected marine sanctuaries have proved […]

Read More
26 Nov 2018 Blog, News

In October 2018, during our mission in the Aeolian Islands, we were joined by Venetia Falconer, a London based producer and presenter. Venetia followed our mission in order to share it with her thousands of followers, which she did with utmost success. Venetia, who is also an ambassador for eco fashion, had on a swimsuit […]

Read More
23 Nov 2018 Blog

We are very happy to welcome Lanius to the growing list of companies who join us as partners and support our mission! The brand’s motto is “Love Fashion / Think Organic / Be Responsible” and they will be donating 10% of the sum of every sale on Friday, November 23rd to our environmental initiative. Why did you […]

Read More