More and more companies are taking a stand against Black Friday, the busiest shopping day of the year due to big sales and equally big marketing campaigns.
The reason for this lies in the fact that the Black Friday ‘ideal’ has become obsolete, since it perpetuates the problem of extreme unsustainable consumption. Anyone who is looking to the future knows better. After all, it’s not a good deal if you don’t need it!
Healthy Seas is overjoyed that some of our partners are among those companies that are not putting on grand sales to lure in information overloaded consumers, but instead are donating proceeds to our environmental initiative. Take WoodLikeOcean (WDLK) for example whose marketing campaign is so bold, the brand is actually charging more on Green Friday and giving that extra 20% to Healthy Seas.
Mauricio Palma, co-founder of WDLK says:
“Our planet is facing a serious waste problem. Our over-consuming and throw-away mentality are only making the problem worst. We need to pay better attention to the manner we consume goods and be very critical with the products we purchase. Let’s use these dates to contribute to creating a healthy planet and spread awareness around our environmental issues.”
Healthy Seas would also like to thank Lanius, Scampi and others who have pledged to donate proceeds from their sales. We hope that shoppers will choose these brands on November 23rd, aka “Green Friday”, to send a message of hope to our blue planet!